Insight into VortexDNA

Available only from VortexDNA, this unique source of predictive data is today being applied to a wide and increasing range of human behaviour including online search, online advertising, insurance underwriting, debt pricing and debt recovery.

This new predictive power comes from understanding the mathematics governing human intention – a scientific breakthrough that now has significant patent protection.

VortexDNA data offers unique benefits to clients: greater control over vital commercial areas, it is a key to new products and markets, and can enhance current predictive models.

Greater Control Over Vital Commercial Areas

Once VortexDNA data has been generated for customers, the data can be used to predict a wide range of behaviours giving businesses more control over key operations. These can range from the prediction of customer retention to the length of time a customer is likely to spend with call centre staff.

Having one source of data for predictions spanning many operational areas from pricing to marketing to customer service makes VortexDNA data cost effective and efficient for daily operational and strategic needs.

A Key To New Products And New Markets

VortexDNA data can be generated by observing one set of human behaviour to predict an entirely different behaviour. For example, a person’s online click behaviour has been used to predict their likelihood of paying an overdue account. This makes VortexDNA data valuable in data poor environments. This environment may be a new product launch where customer reaction and take-up levels needs to be predicted, or the launch of an existing product into an emerging market.

For example, in China, where there is no credit data for the majority of the population, credit card companies face a major challenge in predicting the likely spending behaviour of new cardholders. In this environment VortexDNA data can be generated from other sources such as mobile phone call history in order to provide card companies the card usage predictions they need to successfully establish their operations.

An Enhancement To Current Predictive Models

As well as being used as a stand-alone predictor, the uniqueness of VortexDNA data enables it to add significant value to existing predictive models.

For example, in the US auto insurance industry VortexDNA provides an average Value of Lift of $25.98 per policy per annum – a tangible commercial advantage in a fiercely competitive marketplace.