Research

VortexDNA continuously carries out research within our markets and makes this research available to the general public. Research papers available at present are:

VortexDNA Report on Churn and Segmentation in the Asia Pacific Telecommunications Industry

Churn is a significant and growing issue for Asia Pacific telcos, especially with increased competition and number portability. VortexDNA has directly interviewed New Zealand telcos and conducted international research to understand how churn affects strategy. Here are the key points:

• Telecos are using a variety of approaches to minimise churn; including psychographic segmentation and broader customer 'buckets'.
• Simply knowing which customers are likely to leave and taking a small action, such as a phone call, produces a major competitive advantage.
• A small decrease in churn can lead to a major increase in bottom line; telcos are realising this and focusing on retaining customers rather than acquiring customers.

Average Wireless Monthly Spending, 2008

VortexDNA Report on Mapping the Genome of Human Intention

The Human Genome Project found too few genes for physical DNA to determine human characteristics. Advances in epigenetics have demonstrated that environmental factors govern the switches that turn on or off specific genes. In this paper we outline our discovery that human intention - a key environmental factor that determines who we are - is structured according to the mathematics of complex systems.

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Churn for telcos	Request
Genome of Human Intention	Reqeust
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