Research

VortexDNA continuously carries out research within our markets and makes this research available to the general public. Research papers available at present are:

Does Culture Add Value?

While culture is almost universally hailed as a good thing for organisations, there still remains confusion over the mechanics of how culture affects performance. This is because the math linking culture and performance is not well understood.

VortexDNA’s pioneering contribution to the field has been the uncovering of the math that governs the way complex systems self-organise to improve their performance. Once known, it becomes clear that culture does NOT improve the performance of organisations until a critical threshold is reached.

Contribution of Strong Culture to Performance

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