Better segmentation for higher retention and reduced churn

It's a well-accepted fact that even a small decrease in churn can have a disproportionately large impact on a telecommunication company's bottom line.

As more and more sales, marketing and customer relationship departments adopt a segmented approach to reducing churn, it's more important than ever to segment well. Target your retention budget wisely by using VortexDNA data to identify those customers who are most likely to leave.

We provide seamless, real-time access to the data.

Target different programmes and offerings to different customers based on what they are most likely to respond to
Identify and reward your most valuable customers, and those most likely to become valuable in the future
Effectively allocate outbound personal contact for maximum impact

Download VortexDNA's August 2009 research report on churn and segmentation in telecommunications.

BENEFITS CALCULATOR

Plug your own data into VortexDNA's interactive insurance benefits calculator to see how much market share -- and profit -- your company stands to gain.

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RESEARCH REPORT

Read VortexDNA's research report on churn and segmentation in the telecommunications industry to gain a thorough understanding of how churn affects strategy.

Download the research report

CASE STUDY

VortexDNA and a leading US auto insurer successfully demonstrate the ability to generate fairer premiums.

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RESULTS IN 30 DAYS

Our 30-day proof-of-concept process will show you exactly how much we can improve your current predictive modeling.

THE TECHNOLOGY

How VortexDNA works and what makes it different.

VortexDNA NEWS

Around the world journalists and viewers of the World Cup are asking themselves just what is the secret of the All Whites.

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WEB GENOME PROJECT

VortexDNA technology powers the Web Genome Project, a global movement to map the Internet.

Explore the Web Genome Project.