Case studies

Auto Insurance Case Study

In a proof of concept successive application of the IntentionDirect™ technology lowered claim rates by up to 16% for a leading Australian auto insurer.

Capital Markets Case Study

In a proof of concept conducted during October 2010 IntentionDirect produced increased returns and greater volatility in the NZD/USD exchange rate.

Google Search® Case Study

The unique VortexDNA process is predictive of link relevance to individual users, with no clickstream monitoring and no search tracking. In 2007 this predictive process demonstrated a 14% improvement of click rate against Google Search® results.

CNN.com Online Advertising Case Study

Seven million impressions of four ads were served up on CNN.com. The results demonstrated an average clickthrough rate improvement of 27% for the top decile of predictions. This suggests that the VortexDNA process provides a powerful new method for improving online clickthrough rates without the need to track user history, set cookies, or store any personally identifiable user information.

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