National news programme turns to VortexDNA for expertise on churn and segmentation in telecommunications

Christchurch, NZ August 20, 2009. This morning, VortexDNA Marketing Director Ali Wilkinson was featured on national news programme, discussing the company's recently released report on churn and segmentation in the telecommunications industry.

Churn and retention are high priority issues for telecommunications companies, and government action and increased competition magnify the problem. Telecommunications companies who are able to identify customers who are likely to leave -- or likely to stay -- can target different customer groups with tailored offers, incentives, promotions and programmes.

Click below to watch!

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