Web Genome Project hits one million links

Christchurch, NZ June 12, 2009. Just three months after mapping its first 500,000 links, the Web Genome Project, a movement to create a virtual topography of the World Wide Web, has surpassed one million Internet links.

Powered by technology from New Zealand company VortexDNA, the Web Genome Project creates numeric profiles of web pages and people. The profiles are sticky, meaning web links get mapped with the aggregation of all the profiles that click on them. Individual profiles are also continuously evolving.

The one million links are a result of mass participation in this online experiment.

The Project also offers the ability to sort search results by relevance to a profile chosen by the searcher, and to adjust the profile to see how the search results change.

Individuals who have created a Web Genome Project profile can run searches against their own profiles.

Because the profiles are aggregated, anonymous and non-unique, the system avoids the privacy concerns of typical personalization or behavioral targeting methods. No clickstream data is collected and no history is tracked or retained. As such, the Web Genome Project offers something much sought after online: personalization with privacy.

This powerful combination is causing more and more people to join the Web Genome Project, increasing the speed at which the system maps the Web. At this rate, the Project's target of ten million links will not be far away.